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The Challenge

Specifically in the car detailing industry, high-profit margin leads to increased competition. As a result, some players in the market offer huge discounts and deals to try and make some quick cash.

From the customer’s perspective, auto detailing is a sensitive topic, which means they don’t want to give their car to an irresponsible detailing firm. Unfortunately, that also means that it’s tough to get honest opinions about what works and what doesn’t.

Digital Marketing for Car Detailing

The Solution

Our approach started with conducting on-site surveys to capture as much information as possible from customers and showcase their work in photo and video format on Pearls Autospas’ website.

From there, we called Pearls Autospa and experienced the process of laser hair removal from beginning to end from the customers’ point of view. This step was extremely useful in generating ideas for improvements to test and get in the heads of potential customers.

Online Marketing for Car Detailing

Results With V Eight Marketing

Our client received an ROI of over 475%. In addition, by targeting both desktop and mobile traffic, we were able to boost conversion rates across both successful segments and segments that were previously underperforming.

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