social media marketing

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How to Use Social Media for Your Small Business: 11 Simple Tips

How to Use Social Media for Your Small Business: 11 Simple Tips Author: Christina Newberry Nearly three-quarters of American adults use social media—making it a critical part of any business strategy. Indeed, social media is one of the best ways to connect with people who already love your brand. It’s also important for reaching those …

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Best Tips for You to Choose the Right Instagram Influencers

Times have changed in the way businesses connect with customers. With social media vastly growing more into a way for businesses to connect with customers, it is essential to know the best way to communicate on each platform. For example, to best connect with your audience through Instagram, you must know your brand inside and out — …

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How to Measure the ROI of Influencer Marketing in 2020

SEO Best Practices 2020, Google Analytics & Pinterest Measuring the return on marketing investments within social media is cumbersome to navigate. There are different ways a marketer can determine how well a marketing program is working. Pinterest is one popular social media platform that measures performance, and when you want to broaden your scope of …

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